Advertising
This page is a collection of useful links for Part 2 of the IB English A Language and Literature course.
General: The language of persuasion: reference material
Advertising Techniques: InThinking course material
Composition (Wikipedia site)
Rule of Thirds
Wikipedia site
On-screen composition: one-minute video
Rule of Eye Path
GoMedia article
Resources & Examples
Advertising Age (AdAge) site
PBS - Merchants of Cool site
Life lessons from an Ad Man - Rory Sutherland - Ted Talk
The Gruen Transfer - Pitch: Australia to invade New Zealand
Hewlett-Packard: "Everything is Possible" campaign videos
Reebok - Classic campaign blog
Redesigning Google site
(to be continued)
General: The language of persuasion: reference material
Advertising Techniques: InThinking course material
Composition (Wikipedia site)
Rule of Thirds
Wikipedia site
On-screen composition: one-minute video
Rule of Eye Path
GoMedia article
Resources & Examples
Advertising Age (AdAge) site
PBS - Merchants of Cool site
Life lessons from an Ad Man - Rory Sutherland - Ted Talk
The Gruen Transfer - Pitch: Australia to invade New Zealand
Hewlett-Packard: "Everything is Possible" campaign videos
Reebok - Classic campaign blog
Redesigning Google site
(to be continued)